About Us

Our goal is to be the most trusted gambling affiliate platform. We want every reader to walk away with reliable information, clear options, and the certainty to make smart decisions. 

We don't push casinos that inflate our commissions. That's not how we work. We emphasise honesty, fairness, and long-term value for the people who trust our reviews. If we suggest a site, it is because we have researched it, compared it, and come to learn that it deals advantageously with players - not merely because it benefits our wallets. 

In the end, our job is extremely simple: to cut through the clutter, highlight what matters, and give you the type of guidance we would want for ourselves.

• Transparency. We believe in being upfront about how we make money and how casinos make our list. If we support a brand, we'll always provide the rationale behind it, not just a flashy headline.
• Integrity. We don't promote sites we wouldn't play at or trust, and we have always put ourselves in the mindset of the person reading: Would I feel safe spending my own money here? If the answer is no, we won't promote it. That’s it.
• Responsibility. Gambling should remain fun, and we fully embrace the notion that it can be dangerous. We highlight in-product tools like deposit limits and self-exclusion, and we provide links to real support for those who may need help keeping their gambling under control.
• Quality. Glancing over a few summaries is just not enough for us. We dive into the details - from welcome bonuses and payout speed to game fairness and mobile usability - so you can have a complete perspective before making a decision.
• Community. Online gambling is not just about spinning reels or flipping cards. It's a collective experience connecting players from all around the world. Every gambler deserves respect, fairness, and an enjoyable and safe place to play.

We are a collective group of professionals from around the world. Some of us work full-time, some part-time or freelancing, but we all abide by the same editorial guidelines. Our team consists of:

• Casino testers. These guys deposit, play, and withdraw to get the real experience.
• Writers. They take that knowledge and turn it into sharp and engaging reviews.
• SEO specialists. They ensure players who need it receive that content.
• Designers and developers. These guys are responsible for making sure the site runs smoothly and the layout is clear.

Ultimately, we all add some depth, nuance, and variation to everything we publish.

Affiliate marketing is what allows us to support our work. If a reader clicks a link on our site and then opens an account with a casino, we may earn a commission. This commission allows us to continue to keep the site free and updated regularly.

With that income comes responsibility. Many gambling affiliates focus only on earning high commissions without considering player safety at all. The opposite is true for us - we filter things, we test things, we reject casinos regardless if they are good earners for us as affiliates. 

This is where our experience comes into play - we have been in this industry long enough to be able to tell who is trustworthy and who is not.

We help players by:

• Highlighting safe, licensed casinos.
• Warning against shady platforms and unfair terms.
• Simplifying complicated rules like wagering requirements.
• Offering practical tips for faster withdrawals and smoother gameplay.
• Pointing players towards responsible gambling resources if needed.

We partner with reputable casino operators, game developers, payment providers, and industry bodies. These partnerships allow us to receive insider knowledge, get free access to games before they go live, and share accurate information with our readers as a result.

We maintain our independence. Partnerships will never impact ratings.

Trust is the foundation of everything we do. We believe readers have the right to understand how affiliate marketing works and how we profit.

It’s for this reason that we have always been open about our affiliate relationships, and we are careful not to feature brands we don't trust. If a casino doesn’t pass our internal assessment, we don’t recommend it, even if that means we get less money.

Gambling should always be fun, not harmful. We actively promote responsible play by:

• Including reminders about deposit limits and self-exclusion tools.
• Linking to helplines like Gambling Help Online (Australia) or GamCare (UK).
• Refusing to promote operators that ignore player safety.

We encourage every reader to treat gambling as entertainment, never as a way to make money.

Not only do we publish content, but we also interact with our community. Players can contact us for advice and questions, and can leave their comments on casinos. Positive or negative, we accept all. Feedback is constructive, and we improve from it.

Our support is not just about reviews. We give assistance on payments, bonuses, verification, and safer play, and when things go wrong, we try to assist readers and help them get quick solutions.